Giorgio is a pair of condensed display faces with large x-heights and flat sides. Though they share a common proportion and underlying structures, they have very different personalities. Both were originally designed for T, the New York Times Style Magazine.
Inspired by the tall skinny proportions of the catwalk and the graphic style of the twenties and thirties, Giorgio was designed to be used for just one year's worth of issues of T, the New York Times Style Magazine. With strong contrast between thick and thin, Giorgio offers aggressive beauty in 4 optical sizes. It is not currently available for use on the web, but can be licensed for desktop use and embedding in mobile apps.
Rather than drawing from the high-fashion Art Deco influences seen in the serif, Giorgio Sans was inspired by more everyday sources such as French enamel signs and generic straight-sided American sign lettering from the early 20th century. The extreme x-height helps to differentiate Giorgio Sans from other straight-sided sans serifs; this and the straight-sided bowls connect the sans back to its serif companion.
An early version of the face had a set of perfectly circular alternate round caps, which created interesting rhythms and textures in lines of copy. Although these weren’t used in any of the T layouts, they made their way into the eventual release, and can be included upon request in the web version. Giorgio Sans is a stylish alternative to condensed sans serifs like Impact.