Platform was the first typeface released by Berton Hasebe. At heart, this family is an exploration of how the geometric sans serif – some of the most well-explored territory of 20th century type design – can be approached in a contemporary context. Platform is also an exercise in craft, as Berton was curious to experiment with the idea of crude forms which are well-crafted.
Rather than aiming for perfection, Platform instead plays with the inherent crudeness in letters that have been reduced to their simplest essence. Platform drew inspiration from a wide variety of geometric sans serifs from around the world, including the quirky Latin alphabets designed to match Japanese typefaces, which informed the large x-height. In upper and lowercase, Platform's distinctive proportions make it the kind of typeface that adds a lot of visual interest to a simple layout. Despite its distinctiveness, Platform is quite flexible, and has worked well across all levels of visual cuture, from highbrow art institutions to high street fashion.
Platform also takes influence from the strangely-proportioned early Modernist German and Dutch sans serifs, which informed the interplay between wide and narrow forms in the uppercase, yielding a unique texture in lines of caps. Where the lowercase is casual and inviting, the uppercase has a more sophisticated edge.